700Credit disclosed a cybersecurity incident involving unauthorized access to personally identifiable information (PII) within the 700Dealer.com application layer. The company said the impacted data may include names, addresses, and Social Security numbers (SSNs). The investigation is ongoing, and 700Credit states there is no indication of identity theft, fraud, or misuse connected to the incident at this time.
700Credit reports it engaged cybersecurity experts who did not identify any impact to its internal network, and that the activity was limited to the application layer. The company also stated there is no operational impact and services are continuing. Impacted dealers and consumers are being notified, and impacted consumers will be offered credit monitoring.

What Information May Have Been Involved
According to 700Credit, the affected PII may include:
- Name
- Address
- Social Security number (SSN)
How It Happened (What’s Confirmed)
700Credit has not publicly detailed the specific intrusion method. What is confirmed is that the activity was contained to the 700Dealer.com application layer.
How Incidents Like This Can Be Prevented (General Best Practices)
While the specific root cause has not been publicly shared, organizations can generally reduce the likelihood and impact of application-layer breaches with measures like:
- Phishing-resistant MFA and stronger access controls for portal/admin accounts
- Regular application security testing (SAST/DAST and penetration testing)
- WAF/bot protection and rate limiting to reduce automated attacks
- Data minimization/tokenization for highly sensitive fields like SSNs
- Monitoring for unusual access patterns or bulk export behavior involving sensitive records
Questions or Support
700Credit has established a dedicated line for questions: (866) 273-0345.
Official announcement – 700Credit Statement – 700 Credit